Samsung NX200
Samsung NX200 You can trigger something

 

To position Samsung in the camera category we focused only on the power of the picture itself by creating the first totally consumer generated campaign starting online, expanding offline and triggering reactions with authentic pictures and comments.IMPLEMENTATION Asking online “Do you want to trigger something?” we found two photographers. They took pictures and posted them on their own Flickr accounts which we mirrored on our website. From the pictures and comments we created print ads, infoscreens and billboards with QR Codes as proof of authenticity. RESULT Flickr: 21.500 views  Billboards: 4 Infoscreens: 205 Website: 35.000 visits (6 weeks)